Our Team

Peter Toohey

Managing Director

Over 25 years experience in the liquor industry, Peter became an Executive Director in 2004 when he merged Australian Wine Supply (AWS) with Wine Insights. In 2005 Peter took on the role of National Manager Retail Operations for the Taverner Hotel Group. Peter was also a shareholder and part of the management team who successfully sold the group for $380 million to supermarket giant Woolworths. Peter joined Wine Insights as Chief Executive Officer in July 2006 and now holds the role of Managing Director.

Allison Payne


Allison joined Wine Insights in 2008 bringing 20 years of commercial experience to her role as Financial Controller. Allison has gained experience in Sales, Customer Service, HR and Project Management, giving her a more diverse skill base and a greater understanding of the different business challenges and opportunities that arise. She has been instrumental in Wine Insights’ success to date by totally overhauling all the company’s reporting systems and streamlining accounting processes. Allison was appointed CEO in August, 2012.

Wilhelm Vermeulen

GM Operations

Wilhelm began his career in the wine industry in 1993, working in warehousing with KWV in Paarl, South Africa, and contract packaging with Paarl Valley Bottling where he was closely involved with production planning, purchasing and distribution. In 2000 Wilhelm began operating his own transport company, concentrating on shipping container transport in the Western Cape. In 2003 Wilhelm took a position with ALM in New Zealand, managing a liquor distribution centre. He gained extensive knowledge in warehouse management systems and provided 3PL service to major customers such as Pernod Ricard and Maxxium.
Wilhelm joined Wine Insights in 2007 and now oversees the day to day operation of the entire Orange winery.

Rod Hooper

Chief Winemaker

Rod Hooper is an accomplished winemaker with over 30 vintages to his name. Rod has spent the last decade realising his passion making preservative free and organic wines for his Macaw Creek brand. At last count he has won 30 trophies, including 51 gold, and more than 300 other medals.

Debbie Lauritz


An oenology graduate of the prestigious Adelaide University, Debbie has become a cool climate specialist, having made wine overseas in the cool regions of Alsace, France; Marlborough, New Zealand; Niagara, Canada; Sonoma, California, and here in Australia Debbie’s winemaking philosophy is ‘let the fruit do the talking’, she believes the fruit should be the main focus of all our wines, with oak, yeast and other secondary characteristics supporting and enhancing the total varietal character. Much of her time is spent in the vineyard, working with our viticulturists to bring out the exquisite fruit flavours that characterise Wine Insights’ wines.

Become a Friend of Cumulus

Be the first to know what is happening at Cumulus Wines and gain access to exclusive events, the latest news & special offers.